Monday, May 18, 2009

TVS Motor

TVS Motor Company is one of the premiere automobile companies in India. The word TVS stands for TV Sundaram Iyengar and Sons Limited which is the holding company for the TVS Group of companies. The firm is engaged in the manufacturing of almost all kinds of automotive components, two wheelers and a few other industrial products. The company was founded by TV Sundaram Iyengar in 1911. The company is headquartered in Chennai and its manufacturing and R&D units are located at Mysore and Hosur, near Bangalore, and Baddi in Himachal Pradesh. TVS Motor Company is the first two-wheeler manufacturer in the world to be honored with Deming Prize for Total Quality Management.

TVS Motor Company Limited is the third largest two-wheeler manufacturer in India and globally among the top ten. It is the flagship company of TVS Group, a USD 2.2 billion conglomeration of companies. At present, the group is comprised of more than 30 companies and employs more 40,000 people worldwide. Its dealer and service network is widely spread in India.

TVS has enjoyed a steady growth since its inception. It has continuously expanded and diversified, and brought in new verticals within its fold. Today it boasts a strong presence in the manufacturing of two-wheelers, auto components and computer peripherals. The company is also involved in the distribution of heavy commercial vehicles, cars, finance and insurance. With such a portfolio, the company contributes a lot to Indian economy.

The company launched the first of its two-wheeler product in 1980. It was a 50cc moped, which was successful because of its capability to carry two people. It collaborated with Suzuki Motor Corporation of Japan, for the manufacture of 100 cc motorcycles under the brand name of Ind-Suzuki Motorcycles. Subsequently, the company changed its name to TVS Suzuki Ltd. However, the collaboration with Suzuki was only for motorcycles. The collaboration with Suzuki ended in 2001 and thereafter, the name was changed to TVS Motor Company. The company has set up an overseas manufacturing unit in Indonesia.

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