Sony LCD TV

As Sony left the plasma television market last year due to lack of control in its plasma panel production, many speculated that the home electronics juggernaut would forever lose its High Definition flat-panel television market share. Shortly thereafter, Sony entered a strategic partnership, S-LCD, with the Samsung Corporation to develop their 7th generation LCD panels in Tangjeong, South Korea.

The KDL-46S2000 is the flagship of Sony's recently-released Bravia S Series flat-panel LCD television line even though it does not have Sony's stellar XBR video processing included. This first generation model is also the largest LCD TV panel produced to date by Sony and tops Sharp's 45" LCD by a diagonal inch.

Sony's aggressive marketing and quality emphasis of its Bravia line has placed the company in the number 1 market share position for LCD televisions in 2006 and the primary competition for Sharp and Samsung in the LCD Flat-panel television market.
Although the KDL-46S2000's initial Picture Mode is set to Vivid, which artificially brightens the picture, we were very overwhelmed with the overblown bright colors and rich display of the newest Sony LCD TV.

Once we changed the Picture Mode to Standard to improve the standard settings, a very quick adjustment, we were more impressed with the color reproduction accuracy of the KDL-46S2000. On the other hand, like most LCD televisions, the initial assessment of the KDL-46S2000's black levels left much to be desired. The dark parts of the picture were displayed too brightly, and much of the dark detail was lost. We lowered the power of the LCD backlight bulb in the Picture Settings menu which helped to alleviate the problem.